| |
| |
|
|
|
The Awful Truth about Annuity and Insurance Leads
You see the websites, you see the ads: exclusive, never before sold, prospects eager to buy, insurance and annuity Leads. Some leads cost a few dollars - others are over one-hundred a pop. I was curious, just how good are these insurance and annuity leads? I decided to find out. I'm not going to name specific insurance and annuity lead websites, but I will give you a summary of how it all shook out. Insurance and Annuity Lead Website A: Cost: Cheap Results: Terrible. 10% of the leads my staff called got number no longer in service recordings. The rest: the people had no idea what we were talking about. They were not interested in annuities, insurance or investments, nor did they remember filling out a request for information form on the internet. Sales: 0 Insurance and Annuity Lead Website B: Cost: Average Results: Terrible. Prospects didn't recall filling out request for information on anything related to annuities, insurance or financial planning. Most just hung-up. Sales: 0 Insurance and Annuity Leads Website C: Cost: Expensive Results: About twenty percent remembered filling out a request for info. However, they had been called numerous times by different agents. Most were getting sick and tired of the calls. A few had begun working with other agents. Most hung-up angrily. Sales: 0 I spent two-thousand dollars on this experiment. I did not find one-receptive buyer. I had thrown away my money, not to mention time spent by my phoning staff to contact these "hot prospects". What the heck was going on? How could these websites sell such garbage? I poked around, wrote a few e-mails to 'industry experts', not surprisingly, nobody got back to me. Luckily, I did end up making contact with a marketing person who had previously worked for a big lead selling outfit. She gave me the juicy details of how the majority of these lead companies operate, whether it is insurance leads, long-term care leads, annuity leads, or MLM/Work-from-Home leads. They all employ the same methods. Method #1: You send cute E-card to your mother wishing her a happy birthday. You fill out name, e-mail and click send. Your name and e-mail are captured. If the site is a lead harvester masquerading as an e-card site, you will now be e-mailed by people looking to sell you annuities, business opportunity offers, etc. Method #2: Leads site buys huge database, often just regional phone book listings. They sell these 'leads', which are nothing more than names and numbers picked from the phonebook. Some of these people may even be on the Do Not Call list, which could land you in hot water. Method #3: Harvesting leads from search engines. Often these leads are quality, but are expensive to capture, so the leads companies will sell the leads over and over. By the time you buy the lead, it could have been sold twenty times. Sometimes you're the first to buy and you will find some quality prospects, more often you're not. Method #4: Internet robots crawl web sites hunting for e-mail addresses associated with insurance and annuity content. Somebody might be inquiring about annuities on a newsgroup or forum, next thing they know they're getting offers from annuity companies. The Annuity Lead companies don't let you in on how they've harvested the leads. It's called spam and you could get in serious trouble for contacting these people unsolicited. My contact did say there are decent leads sites. She said to check their policy to see if they guarantee the leads. Keep in mind, just because they have a guarantee doesn't mean you'll get your money back if the leads fail to produce results. But often sites with some kind of guarantee are sites that harvest only quality leads and only sell them once. If you're still of the mind to try internet leads my advice is to try just a few. Don't buy into a huge program that requires a minimum monthly or a large upfront purchase. Experiment a little with a cross-section of sites. Who knows, you may find one that's legit that'll help you make some money. Bill Broich is the founder of The Broich Approach, an annuity selling and marketing system based in Olympia, Washington. You can find more information about him and his system at: http://www.broichapproach.com
MORE RESOURCES:
Lamar Advertising is Among the Companies in the Advertising Industry With the ... - Comtex Smartrend
Google News |
|
|
|
RELATED ARTICLES
Is Life Insurance Comparison Really Necessary? When you want to purchase a life insurance policy, you really do need to do a life insurance comparison. This is to ensure that you get the best possible rates and the best possible life insurance for your needs. The Immorality of Guarantee Issue Health Insurance While there are genuine debates about whether privatized health insurance or nationalized health insurance policies make more sense, there can be little doubt that guarantee issue policies represent the most immoral type of hybrid between the two. The argument that everyone should be covered by health insurance is an argument for a nationalized health care policy. Alternate Risk Transfer (ART) - Insurance Strategies Risk ManagementAlternate Risk Transfer is a fancy way of saying alternate methods of insurance and risk management, of which there are many. From the most basic alternative of going without insurance (self-insuring) to so-called "program business captives", there are a wide variety of strategies from which to choose. Finding a Discount Car Insurance Broker Discount car insurance brokerTimes past finding a discount insurance broker was important and offered you access to many different outlets for your needs. Today that's no longer the case as finding a discount insurance broker doesn't really provide you with any benefits or advantages as it once did. Health Insurance And Insurance Brokers If you are in the market to purchase your own health insurance coverage you can save yourself precious time and money by shopping and comparing policies right online. Sites dedicated to giving you quotes on various types of insurance make it very easy for you to get an idea of what your coverage and costs will be. Do Discount Fees for Medical Service Programs Really Work? Having a health insurance policy provides a great sense of security for many families. Most people with health insurance usually have it through their employer and the employee and the employer may share the responsibility on paying the premium. Guide to Life Insurance Terms Listed below is a useful guide to life insurance terms. It is a list of definitions of life insurance terms that may or may not be familiar to you. Insurance for Those Who Run Bed and Breakfast Properties A Bed and Breakfast, often referred to as a B&B, is a private residence with several rooms of which are set aside for overnight guests whose paid accommodations include breakfast. Modern Bed and Breakfast often consciously tries to recall earlier days - they are generally established in charming older houses which have been refurbished and adorned with antique furniture. Terrorism Insurance - What it Costs Small Business The Terrorism Insurance Act of Nov. 26, 2002. Life Insurance No Medical Exam - Is It Really Possible? Quite often you feel that an ad for life insurance no medical exam is trying to rip you off. However, it is possible to get life insurance no medical exam when you shop online for your life insurance needs. Independent Insurance Agents Unite! Insurance and Financial Discussion Forums are all the Rage The online discussion forum has emerged as the medium of choice for many Americans. Most recently, forum platforms like vBulletin, Infopop, and Snitz have enabled the novice webmaster to host and moderate their own forum. Is Your Auto Insurance Company Rated? Several national rating institutions rate insurance companies. Do coverages, rates, and service vary from company to company? Why can you pay less with one company than another can for the same coverages? Choosing the best insurance company for you is a crucial financial decision. Should You Have Higher Deductibles On Your Coverage? What is a deductible? A deductible is the amount you pay before your insurance carrier pays any claim. Insurance companies offer deductibles on certain coverage in insurance policies as a method of sharing risk with the people they insure. Life Insurance Fears Post the London Bombings Tragedy Following on from the tube train and bus bomb attacks in London there was a move from several UK insurance companies to reassure victims that claims would be processed "quickly and sympathetically". This need for reassurance came in light of concerns that many victims of the blasts would not be covered by their existing health and life insurance cover. Health Savings Accounts (HSA): Do I Still Submit My Bills to Insurance When Using HSA Money? The Health Savings Account (HSA) is becoming well-known as an incredible tool to reduce health insurance premuims and still provide good security for healthcare emergencies.This article is about submitting your medical bills while you are still under your insurance deductible, and what to consider before doing that. Insurance Glossary of Terms Assured - Those insured under the terms of an insurance policy.Benefit - The money paid to the policyholder when a claim is made. What Should I Do About Billing Problems When Using HSA Money? If you run into a billing problem or misunderstanding with a hospital or doctor's office for which you're planning to use money from your Health Savings Account (HSA), you could be in trouble.This article will help you understand how hospital and doctor visits are different when paying with a Health Savings Account. Is Your Financial Security at Risk? The topic of insurance is not sexy by any means. Perhaps that's why so many people avoid addressing it. Cheap Term Life Insurance is Available Everywhere Cheap term life insurance is easier to get than most people think. Dealing with a life insurance company has been made much simpler thanks to the Internet. Cheap Insurance - Ten Ways Cheap insurance? Auto insurance, life insurance, health insurance, liability insurance - whatever type of insurance you need, you can buy it for less. Try the following:1.
|
| home | site map | |
| TaraHOST © 2007 | |
| |
