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MORE RESOURCES:

Reuters India

Special Report: Outgunned FDA tries to get tough with drug ads
Reuters
Downturn or no, the pharmaceutical industry hasn't been skimping on advertising. In 2009, companies spent a vast $4.8 billion to reach out to consumers in ...
Drug Makers Move Slowly in Social MediaJustmeans
Drugmakers script social media to push medsmsnbc.com

all 35 news articles »


Enter the Moonbeam
Huffington Post (blog)
Oddly enough, with Whitman's incessant advertising over the past year, the former two-term governor of California, two-term mayor of gritty Oakland, ...

and more »



Mobile Marketing Watch (blog)

ABI Research: $1.8B To Be Spent On Location-Based Advertising In 2015
Mobile Marketing Watch (blog)
As LBS continues to flourish, location-based advertising has picked up major steam as well. New data out from ABI Research suggests marketers will spend ...
$1.8B potential for location-based advertisingZDNet Asia
Firms to increase spend on location-based advertisingBCS
Location-Based Advertising $1.8 Billion in 2015 & Many Places, Says ABIWireless and Mobile News (blog)

all 22 news articles »


Telegraph.co.uk

Advertising Watchdog Crackdown on Misleading Online Marketing
is4profit
Currently, watchdog the Advertising Standards Authority's (ASA) remit only covers paid-for adverts online, including pop-ups and banners, but excludes ...
UK Advertising Authority to Crack Down On Deceptive Online AdsIT Business Edge (blog)
ASA's new remit welcomed by industry figuresUK Marketing News (press release)
Watchdog gets powers to combat misleading web advertsComputeractive
Market Scan (blog) -Financial Times -ShareCast
all 164 news articles »


Reuters

BP shelled out big bucks for advertising
Los Angeles Times
"It feels like BP is overdoing it" with its advertising, said Rep. Kathy Castor (D-Fla.), who asked for the spending figure. "It's really making people ...
BP's Advertising Tripled After Oil Spill, Waxman SaysBusinessWeek
BP spent $93M on advertising after Gulf oil spillUSA Today
BP Spends $100 Million on Post-Oil Spill AdvertisingThe Epoch Times
DailyFinance -The Washington Independent -Houston Chronicle
all 6,815 news articles »


MediaMughals

Microsoft Advertising to Sponsor Digital Category at Spikes Asia 2010
MarketWatch (press release)
Singapore, Sept 03, 2010 (ACN Newswire via COMTEX) -- Microsoft Advertising has teamed up with Spikes Asia, Asia Pacific's leading creative advertising and ...
Spikes Asia 2010MediaMughals
AAAI unveils Young Spikes Integrated CompetitionIndiantelevision.com

all 15 news articles »


Lamar Advertising is Among the Companies in the Advertising Industry With the ...
Comtex Smartrend
Below are the top five companies in the Advertising industry as measured by relative performance. This analysis was compiled based on ...
National CineMedia is Among the Companies in the Advertising Industry With the ...Comtex Smartrend

all 4 news articles »


The Golden Age of IBM Advertising
PC World
Big Blue's classic midcentury campaigns for "card-programmed calculating machines," newfangled typewriters, and other miracles of technology. ...

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