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Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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Naukri News (blog)

Google faces potential AdMob antitrust test
Financial Times
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FTC wants more input on Google-AdMob dealCNET
US Regulators May Be Gearing Up For Google-AdMob ChallengeSearch Engine Land (blog)
Google-AdMob Deal Hits Another SetbackMediapost.com
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3G (press release)

YouTube Mobile Adds Advertising
Wireless and Mobile News (blog)
The YouTube mobile site traffic grew by over 160% in 2009, so they figure, they can now add advertising along with new features. ...
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Google launches advertising on YouTube mobile sitesVentureBeat
YouTube Switches On Mobile AdvertisingGadget news and reviews (blog)
Digital Media - Australasia -ADOTAS -Adweek
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MediaTel Newsline

RTL seeks relaxation of advertising rules
Financial Times
RTL, the pan-European broadcaster, is seeking a relaxation of advertising rules in its markets to allow innovations such as ...
Broadcaster RTL Cautious on 2010Wall Street Journal
RTL revenues, profits down in 2009Hollywood Reporter
RTL Group cautious on 2010 amid subdued TV adsReuters India
Variety -Reuters -This is London
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Reuters

Critical: Improve Your Mobile Search and Advertising Strategy
WebProNews (blog)
When it comes to Yahoo and Microsoft search advertising, things are about to get more appealing here in general, and presumably, that includes mobile. ...
Microsoft's Bing sponsors The SimpsonsTelegraph.co.uk
Bing use inches up in FebruaryCNET
Bing gains US search market share for ninth straight monthAFP
MarketWatch -m-Travel.com -Utalkmarketing
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Reuters

Smartphones will shake up paid content debate
Reuters
"We certainly believe there needs to be dual income-stream business models -- both advertising and subscription," said Jon Miller, head of digital media at ...
Smartphones Adding To Debate Over Paid ContentRedOrbit

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Lagardere Shares Tumble On Weak 2010 Outlook
Wall Street Journal
"With advertising in the first quarter flat to date, and easier year-on-year comparison bases ahead, it's tempting to believe management is low-balling ...
Lagardere Full-Year Profit Falls 9.5% as Ads DropBusinessWeek
European Stocks Lower; VW Up, Lagardere Down123Jump.com
Lagardere Sees Fall In 2010 Operating ProfitWall Street Journal
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CPM Marketing Group Honored with 3 SIAA Awards for Healthcare Marketing Campaigns
MarketWatch (press release)
Launched in 2003, the SIAA are the only advertising awards to specifically recognize advertising excellence from service industry providers. ...

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Las Vegas Sun

Federal court: State has right to ban brothel advertising
Las Vegas Sun
The US Ninth Circuit Court of Appeals, in a 27-page opinion, said “Nevada has tailored its restrictions on advertising to attain a reasonable fit between ...
9th Circuit Court of Appeals upholds state statutes on brothel advertisingSilver Pinyon Journal

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SAMAA TV

Digital Advertising Set to Outsell Print
Technorati (blog)
... to business segment, Outsells' “Marketing and Ad Spending Study 2010” is the benchmark forecast of the industry advertising and marketing trends. ...
Digital First: Advertisers Will Spend More On Digital Than PrintPSFK
US online advertising spend set to overtake all print and DMMedia Week
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Folio Magazine -Direct Traffic Media -Domain Name Journal
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Ars Technica

Lifelock to pay millions to settle false advertising claims
KCBY.com 11
By KOMO Staff & News Services A company that promised to protect consumers from identity theft has agreed to pay $12 million to settle false advertising ...
LifeLock, FTC & State Attorneys General Agree to Advertising StandardsPR-USA.net (press release)
Attorney General Reaches Settlement with LifeLock, Inc. Over Questionable ...Southern Maryland Online
LifeLock settles with statesOmaha World-Herald

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